If youre working on a flyer or newsletter, WordArt is an effective way to call attention to text. WordArt is text that is formatted to look like a picture. But use WordArt cautiously, or it will make your document appear amateurish.
To insert WordArt, position the cursor where you want it to appear. Then, click Insert>>Picture and select WordArt. In the WordArt Gallery, select a style. Then click OK.